Senior UI/UX & Product Designer | AI-Native Builder | Dubai, UAE
Dinidu Seneviratne
Senior UI/UX and Product Designer with 5+ years delivering end-to-end digital experiences for fintech and SaaS — from user research and interaction design through to shipped product, without engineering dependency. Uses Claude Code, Vibe Code, and Webflow to own the full design-to-delivery flow, backed by a strong visual design craft and deep expertise in design systems.
Skills
Craft & tooling
Experience
Work history
- Engineered a scalable, token-driven design system in Claude Code, minimising design-to-development handoff
- Built internal AI tooling to accelerate brand content production and reduce reliance on external resources
- Led full visual redesign of Deriv.com, driving 25% increase in user engagement across 18 languages
- Built internal AI tooling to accelerate brand content production and reduce reliance on external resources
- Delivered brand-consistent design across 8,000+ pages, 4 microsites, and a localised UAE market site
- Developed modular component library enabling 3× faster page creation and reducing component development time by 30%
- Contributed to design system evolution — defining typography standards, spacing guidelines, and token-based architecture for scalable implementation
- Collaborated with 15+ cross-functional stakeholders (Product Managers, SEO specialists, content strategists, data analysts) to deliver cohesive, user-centred designs
- Co-designed Virtual Spaces & Metaverse — one of China's first Web 3.0-based social learning platforms
- Built dashboard design system in Figma with 100+ reusable components
- Mentored junior designers on component architecture, variants, and export workflows
- Executed UI designs across all project stages from concept to delivery for multiple client websites
- Led design system transition in Figma for Business Analytics & ERP UI Framework
- Designed SaaS websites and e-commerce platforms with end-to-end UX/UI, brand identity, and creative asset development
- Redesigned multiple client websites and designed a custom illustration kit for a pet technology mobile app
Education
Academic background
- Graduated with First-Class Honors in Media and Communication Design with an GPA of 3.86.
- Consistently recognized on the Dean's List for four semesters.
- Outstanding student in Media and Communication Design, with top marks in the final year.
- Successfully completed a final project focused on fostering creative thinking skills in young adolescents through a participatory design-driven mobile application.
- Conducted a dissertation on the enhancement of web accessibility for local online banking web applications, with a particular focus on improving usability for visually impaired users.
Awards & Recognition
Honours
Google · Cannes Lions & Mountain View
Participated in the Google Creative Campus 2019 Cannes Lions and Mountain View Programme, benefiting from a global learning platform that introduced new, diverse, and forward-thinking perspectives. This experience facilitated the expansion of my professional network, connecting me with creatives worldwide.
Cannes Lions School of Creativity
Represented Sri Lanka at Roger Hatchuel Academy 2019, part of the Cannes Lions International Festival of Creativity in France, among a group of 40 students from 32 nations. Explored diverse creative career avenues and gained valuable insights through a carefully curated learning program.
University of Moratuwa
Awarded highest marks in the final year Comprehensive Design Project.
Licenses & Certifications
Credentials
- Claude Code in Action — Anthropic · Mar 2026
- AI Fluency: Framework & Foundations — Anthropic · Nov 2025
- UX Design Patterns with Checklist Design — Uxcel
- Mobile Design — Uxcel
- Foundations of User Experience (UX) Design — Google
- UX Management: Strategy and Tactics — Interaction Design Foundation (IxDF)
- Human-Computer Interaction (HCI) — Interaction Design Foundation (IxDF)
- Accessibility: How to Design for All — Interaction Design Foundation (IxDF)
- Service Design: Integrated Service Experience — Interaction Design Foundation (IxDF)
- Web Design for Usability — Interaction Design Foundation (IxDF) · Nov 2020