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Website
Deriv.com redesign - Brand refresh and no-code transformation
In this comprehensive redesign of Deriv.com, I led efforts to align with a new brand refresh while transitioning the site from high-code to a low-code/no-code environment using Webflow. My role involved creating a modular design system with reusable blocks for each site section, which streamlined the build process and ensured consistency across the platform. This transformation enhanced usability and user experience, presenting a cleaner, more intuitive interface. Moving to Webflow enabled our team to increase release frequency to over twice a week, allowing rapid updates and iterative improvements. This redesign not only strengthened the Deriv brand but also improved efficiency, empowering us to maintain high standards and respond swiftly to user needs.4o
Company
As the senior designer, I drove a scalable, collaborative transformation for Deriv.com
- Led the rebranding effort, bringing a fresh, cohesive look to the entire website.
- Guided the team in building a flexible, section-based design system that made our design process faster and more scalable.
- Helped transition the site from high-code to a no-code/low-code approach, making updates and releases much smoother.
- Worked closely with stakeholders, PMs, and teams across SEO, content, and translation to ensure everything aligned with our vision.
- Built the site on Webflow, which sped up our release cycles and improved overall efficiency
