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Enterprise Website
Platform & web experience design
As a senior designer for Deriv.com, a leading global trading platform serving 21 million monthly visitors, I worked with the web design team on a comprehensive digital transformation that revolutionized their web presence and operational efficiency. The project involved migrating 6,000 pages to Webflow while implementing a scalable design system that dramatically improved content management and release cycles.
Company
Problem
Deriv.com had become an unwieldy, fragmented site. With 6,000+ pages in 18 languages spread across subdomains, maintaining and scaling it was slow, inconsistent, and heavily developer-dependent. This created bottlenecks internally and left users with a broken, inconsistent experience.
Key challenges
01
Design inconsistencies across numerous pages
02
Heavy reliance on developers for even minor content updates
03
Handling a large multilingual site with 18 languages
04
Time-consuming page creation and deployment process
Solution
We migrated Deriv.com onto Webflow Enterprise and introduced a scalable design system. This empowered non-technical teams to manage content directly and ensured a consistent, user-friendly experience across all pages and languages.
Collaboration
This project was highly collaborative, involving multiple teams and stakeholders across the company. I worked closely with:
Designers
Aligning on overall user experience, design system standards, and visual consistency
Webflow Builders
Implementing modular layouts and scalable templates
Content Team
Restructuring copy and migrating 400+ articles into a centralized CMS
SEO Team
Ensuring optimized site performance and search visibility during migration
Translation Team
Coordinating localization for 18 languages across 6,000+ pages
Data Analytics Team
Tracking performance metrics and validating impact post-launch
Stakeholders
Managing expectations, gathering feedback, and aligning the redesign with business objectives
Key actions
01
Design system implementation
I worked on the development of a modular design system that transformed how Deriv.com approached web development:
Created reusable design blocks for each site section.
Established consistent design patterns across the website.
Developed scalable components that could be easily replicated.
02
Simplified navigation and refreshed UI for clarity and trust
Streamlined the site architecture and visual design to make information easier to find, reduce user friction, and build confidence through a clean, consistent interface.
Reduced clutter by consolidating multiple subdomain menus into one global navigation
Designed consistent layouts across pages, improving familiarity and reducing cognitive load
Optimized readability with improved typography, spacing, and contrast for accessibility
03
Technical migration
The transition to Webflow Enterprise marked a significant shift in our development approach:
Migrated over 6,000 pages from traditional development to Webflow
Integrated Webflow CMS with native localizationImplemented a no-code/low-code approach for content management
Streamlined the deployment process for rapid updates
Results
