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Visual Design
Supr – elevating the gifting experience
Supr is a modern gifting platform that simplifies personal and business gifting in the UAE. Their mission is to make gifting seamless and meaningful, offering a curated selection of products and experiences. I was brought on to enhance the visual design of their platform, focusing on creating a cohesive and engaging user interface.
Overview
Shaping a seamless gift-giving journey: how Supr brought simplicity to digital gifting
Supr is a gifting platform that lets users send e-gift cards and curated experiences in just a few taps. As the brand expanded into the UAE market, they needed a visual system that made the experience feel delightful, trustworthy, and effortless. I was brought in to design the visual elements—including icons, illustrations, and interface graphics—that would guide users clearly through the flow and bring a warm, approachable personality to the product. The challenge was to balance clarity with visual charm, ensuring the interface remained accessible and intuitive while still feeling joyful.Through thoughtful design decisions and a cohesive visual language, Supr’s interface now delivers a smooth, visually inviting experience that matches the ease of their gifting process.
Illustrations
Visual design for gifting at scale
Crafted a cohesive illustration system and visual components to support Supr’s business gifting experience. The goal was to make the interface feel modern, approachable, and easy to navigate—helping brands understand the value of Supr’s platform. Each visual was designed to reflect clarity and delight, aligning with the product's tone while guiding users through key business features like brand promotion, time-saving, and user engagement.
Illustrations
Empty states & system feedback illustrations
Designed a series of lightweight, friendly illustrations for Supr’s mobile app, focusing on key empty states and system messages like “no gifts,” “no address,” “no coins,” and “404 errors.” These visuals aim to make friction points feel less frustrating and more approachable while maintaining brand consistency.
Icons
Custom icons
Designed a tailored icon set to align with Supr’s brand and enhance UI clarity across the platform. Each icon was created to be simple, scalable, and easily recognizable—supporting actions, navigation, and features without distracting from the user journey.
Illustraation
Email covers
created a set of custom header visuals for Supr’s email communications. These illustrations were designed to echo the platform’s playful, modern tone while keeping messaging clear and engaging. Each cover adds personality to transactional and promotional emails—making the inbox experience feel more thoughtful and on-brand.
